At our core
At our core
At our core
Year
2025
Year
2025
Year
2025
Type
Strategy / Digital
Type
Strategy / Digital
Type
Strategy / Digital
Timeframe
12 weeks
Timeframe
12 weeks
Timeframe
12 weeks
Overview
Overview
Overview
A forward-thinking brand approached us to help define their identity and build a digital presence that matched their ambition.
The goal was to create a clear, thoughtful, and lasting experience — both visually and functionally. Through strategy, design, and development, we worked to bring their vision to life in a way that felt cohesive, user-friendly, and built to grow.
A forward-thinking brand approached us to help define their identity and build a digital presence that matched their ambition.
The goal was to create a clear, thoughtful, and lasting experience — both visually and functionally. Through strategy, design, and development, we worked to bring their vision to life in a way that felt cohesive, user-friendly, and built to grow.
A forward-thinking brand approached us to help define their identity and build a digital presence that matched their ambition.
The goal was to create a clear, thoughtful, and lasting experience — both visually and functionally. Through strategy, design, and development, we worked to bring their vision to life in a way that felt cohesive, user-friendly, and built to grow.
/01
/01
/01
Challenge
Challenge
Challenge
The client had strong offline presence and a loyal customer base, but lacked a cohesive brand identity and had no online platform for showcasing or selling their work.
The challenge was to translate their creative values into a clear visual language and create a digital experience that was both inspiring and functional.
The client had strong offline presence and a loyal customer base, but lacked a cohesive brand identity and had no online platform for showcasing or selling their work.
The challenge was to translate their creative values into a clear visual language and create a digital experience that was both inspiring and functional.
The client had strong offline presence and a loyal customer base, but lacked a cohesive brand identity and had no online platform for showcasing or selling their work.
The challenge was to translate their creative values into a clear visual language and create a digital experience that was both inspiring and functional.
/02
/02
/02
Approach
Approach
Approach
We started by exploring their story — a deep appreciation for nature, craft, and seasonal rhythm. From there, we developed a calm, minimalist visual identity with soft tones, refined typography, and a hand-drawn logomark.
The web experience focused on clarity and ease of use, from product browsing to checkout. We prototyped key flows, tested with real customers, and refined every detail before launch. Built with performance and flexibility in mind, the final site is fully responsive and CMS-powered for easy updates.
We started by exploring their story — a deep appreciation for nature, craft, and seasonal rhythm. From there, we developed a calm, minimalist visual identity with soft tones, refined typography, and a hand-drawn logomark.
The web experience focused on clarity and ease of use, from product browsing to checkout. We prototyped key flows, tested with real customers, and refined every detail before launch. Built with performance and flexibility in mind, the final site is fully responsive and CMS-powered for easy updates.
We started by exploring their story — a deep appreciation for nature, craft, and seasonal rhythm. From there, we developed a calm, minimalist visual identity with soft tones, refined typography, and a hand-drawn logomark.
The web experience focused on clarity and ease of use, from product browsing to checkout. We prototyped key flows, tested with real customers, and refined every detail before launch. Built with performance and flexibility in mind, the final site is fully responsive and CMS-powered for easy updates.
/03
/03
/03
Results
Results
Results
The work strengthened the client’s visual presence, improved user engagement, and laid the groundwork for long-term growth across platforms.
The work strengthened the client’s visual presence, improved user engagement, and laid the groundwork for long-term growth across platforms.
The work strengthened the client’s visual presence, improved user engagement, and laid the groundwork for long-term growth across platforms.
Increase in online orders
+62%
+62%
Return customer rate
+40%
+40%
/04
/04
/04
This project was about translating purpose into design — creating a clear, thoughtful brand and digital experience that reflects the client’s values and supports their growth across every touchpoint.
This project was about translating purpose into design — creating a clear, thoughtful brand and digital experience that reflects the client’s values and supports their growth across every touchpoint.
This project was about translating purpose into design — creating a clear, thoughtful brand and digital experience that reflects the client’s values and supports their growth across every touchpoint.
Creative Direction
Leo Marten
Visual Design
Nina Moretti
Development
Tomas Reed
Creative Direction
Leo Marten
Visual Design
Nina Moretti
Development
Tomas Reed
Creative Direction
Leo Marten
Visual Design
Nina Moretti
Development
Tomas Reed
Web / Creative Direction
Our Story
F5 was founded by Sarisha Ved at just 15 years old. What began as a passion project quickly grew into a purpose-led brand that uses fashion as a force for good — fueling education, uplifting communities, and protecting the planet.
Inspired by her global travels and guided by the vision of her mother, Sima Ved, Sarisha set out to reimagine what fashion could look like: sustainable, creative, and empowering.
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work — no spam, just good stuff.
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work — no spam, just good stuff.
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