Globally Loved.

We are F5. A brand built on sustainability, creativity, and community — designed for everybody, every culture, everywhere.

Globally Loved.

We are F5. A brand built on sustainability, creativity, and community — designed for everybody, every culture, everywhere.

Globally Loved.

We are F5. A brand built on sustainability, creativity, and community — designed for everybody, every culture, everywhere.

CONSCIOUSLY CREATED,

Let's create things

CONSCIOUSLY CREATED,

CONSCIOUSLY CREATED,

Play reel

F5GLOBAL

Play reel

F5GLOBAL

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F5GLOBAL

AT OUR CORE

AT OUR CORE

F5 is a sustainable athleisure brand built on comfort, versatility, and global appeal. Every piece is made from 100% organic cotton and GOTS-certified fabrics, consciously crafted to last beyond trends.

At F5, sustainability isn’t a passing Instagram trend — it’s the core of who we are. Our mission is to spark a culture shift, helping people understand why conscious fashion matters and making it easy to live that value every day.

OUR STORY

OUR STORY

F5 was founded by Sarisha Ved at just 15 years old. What began as a passion project quickly grew into a purpose-led brand that uses fashion as a force for good — fueling education, uplifting communities, and protecting the planet.

Inspired by her global travels and guided by the vision of her mother, Sima Ved, Sarisha set out to reimagine what fashion could look like: sustainable, creative, and empowering.

THE COLLECTION -
THE COLLECTION -
THE COLLECTION -
THE COLLECTION -
THE COLLECTION -
THE COLLECTION -
THE COLLECTION -
THE COLLECTION -
THE COLLECTION -
THE COLLECTION -
Firma

Each year, our design team delivers two Seasonal collections that merge trend-driven pieces with timeless essentials. From graphic tees and oversized Hoodies to outerwear, denim, and Everyday accessories, we curate Versatile looks across the F5 trifecta:

Each year, our design team delivers two Seasonal collections that merge trend-driven pieces with timeless essentials. From graphic tees and oversized Hoodies to outerwear, denim, and Everyday accessories, we curate Versatile looks across the F5 trifecta:

Each year, our design team delivers two Seasonal collections that merge trend-driven pieces with timeless essentials. From graphic tees and oversized Hoodies to outerwear, denim, and Everyday accessories, we curate Versatile looks across the F5 trifecta:

THE COLLECTION

Our collections cover men, women, and kids (3 years +) — Designed to move with you, speak for you, and stay with you.

Our collections cover men, women, and kids (3 years +) — Designed to move with you, speak for you, and stay with you.

Our collections cover men, women, and kids (3 years +) — Designed to move with you, speak for you, and stay with you.

THE COLLECTION

Firma

STREET

Expressive, bold,
urban energy

COMFY

Clean, minimal,
lived-in ease

ACTIVE

Sleek, functional,
made to move

WHAT WE

WHAT WE

WHAT WE

STAND FOR

STAND FOR

STAND FOR

SUSTAINABILITY

SUSTAINABILITY

SUSTAINABILITY

From fabrics to packaging, everything we do reduces impact and extends life. Conscious design is not a department at F5 — it’s our mindset.

From fabrics to packaging, everything we do reduces impact and extends life. Conscious design is not a department at F5 — it’s our mindset.

From fabrics to packaging, everything we do reduces impact and extends life. Conscious design is not a department at F5 — it’s our mindset.

COMMUNITY

COMMUNITY

COMMUNITY

F5 is more than a label — it’s a movement. We collaborate with local creatives, support global causes, and build spaces where connection and culture thrive.

F5 is more than a label — it’s a movement. We collaborate with local creatives, support global causes, and build spaces where connection and culture thrive.

F5 is more than a label — it’s a movement. We collaborate with local creatives, support global causes, and build spaces where connection and culture thrive.

CREATIVITY

CREATIVITY

CREATIVITY

Street culture, art, and bold ideas fuel everything we create. F5 is a canvas for individuality, celebrating new perspectives and fearless expression.

Street culture, art, and bold ideas fuel everything we create. F5 is a canvas for individuality, celebrating new perspectives and fearless expression.

Street culture, art, and bold ideas fuel everything we create. F5 is a canvas for individuality, celebrating new perspectives and fearless expression.

SUSTAINABILITY – COMMUNITY – CREATIVITY

THE GOOD WE DO

THE GOOD WE DO

TEES FOR FEES
TEES FOR FEES
TEES FOR FEES
TEES FOR FEES
TEES FOR FEES
TEES FOR FEES
TEES FOR FEES
TEES FOR FEES
TEES FOR FEES
TEES FOR FEES

Fashion can fund futures.

The initiative began after Sarisha’s trip to Nathdwara, India, where she met children walking miles for basic school supplies. That moment sparked Tees For Fees, an initiative in partnership with Dubai Cares, where 100% of profits from our tees go directly toward education for underprivileged children.


Because even small acts make a big impact:

Fashion can fund futures.

The initiative began after Sarisha’s trip to Nathdwara, India, where she met children walking miles for basic school supplies. That moment sparked Tees For Fees, an initiative in partnership with Dubai Cares, where 100% of profits from our tees go directly toward education for underprivileged children.


Because even small acts make a big impact:

Fashion can fund futures.

The initiative began after Sarisha’s trip to Nathdwara, India, where she met children walking miles for basic school supplies. That moment sparked Tees For Fees, an initiative in partnership with Dubai Cares, where 100% of profits from our tees go directly toward education for underprivileged children.


Because even small acts make a big impact:

TEES FOR FEES

TEES FOR FEES

AED0

AED0

AED0

AED0

AED0

AED0

Daily meals for a full school year

Daily meals for a full school year

Daily meals for a full school year

AED0

AED0

AED0

AED0

AED0

AED0

Teacher training for a year

Teacher training for a year

Teacher training for a year

AED0

AED0

AED0

AED0

AED0

AED0

One day of school for a child

One day of school for a child

One day of school for a child

AED0

AED0

AED0

AED0

AED0

AED0

25 school meals

25 school meals

25 school meals

Fitma
Fitma
Fitma

RADICAL TRANSPARENCY

RADICAL TRANSPARENCY

In partnership with Fairly Made, F5 launched the GCC’s first digital passport for fashion.

Each product carries a scannable QR code, giving customers full access to the story behind their clothes: from sourcing to production to social impact. With this, we’re setting new standards of accountability, transparency, and consumer empowerment in the region.

Our

Our

Our

Materials

Materials

Materials

ORGANIC COTTON

ORGANIC COTTON

ORGANIC COTTON

Breathable, soft , biodegradable

Breathable, soft , biodegradable

Breathable, soft , biodegradable

COTTON TWILL

COTTON TWILL

COTTON TWILL

Durable, struc tured, everyday staple

Durable, struc tured, everyday staple

Durable, struc tured, everyday staple

RECYCLED VISCOSE

RECYCLED VISCOSE

RECYCLED VISCOSE

Smooth, stretchy, resource - efficient

Smooth, stretchy, resource - efficient

Smooth, stretchy, resource - efficient

RECYCLED POLYESTER
& NYLON

RECYCLED POLYESTER
& NYLON

RECYCLED POLYESTER
& NYLON

Sleek , functional, made from bottles + nets

Sleek , functional, made from bottles + nets

Sleek , functional, made from bottles + nets

ECO DENIM

ECO DENIM

ECO DENIM

Solar-powered mills, 90% less water, zero harmful chemicals

Solar-powered mills, 90% less water, zero harmful chemicals

Solar-powered mills, 90% less water, zero harmful chemicals

PROUDLY UAE

PROUDLY UAE

Our collections are proudly designed in the UAE, capturing the energy, creativity, and cultural diversity of the region. Based in Dubai, one of the most vibrant and fast-moving cities in the world, our in-house design studio creates pieces that reflec t the pace and personality of modern life. We par tner with local manufac turers who uphold the highest standards of quality and durability, with our collections partially produced in the UAE. We support local and regional talent, reduce our carbon footprint, and deliver collections that celebrate our local roots.

Our

DNA

Our DNA

Our DNA

OUR MISSION

OUR MISSION

OUR MISSION

To design street , comfy, and active styles that are made responsibly, built to last , and easy to wear — without ever compromising self- expression.

To design street , comfy, and active styles that are made responsibly, built to last , and easy to wear — without ever compromising self- expression.

To design street , comfy, and active styles that are made responsibly, built to last , and easy to wear — without ever compromising self- expression.

OUR VISION

OUR VISION

OUR VISION

To lead fashion into a new era: one rooted in sustainability,

creativity, and community.

To lead fashion into a new era: one rooted in sustainability, creativity, and community.

To lead fashion into a new era: one rooted in sustainability, creativity, and community.

OUR PURPOSE

OUR PURPOSE

OUR PURPOSE

To reset the way the world thinks about fashion — proving that style and responsibility not only can coexist , but thrive together.

To reset the way the world thinks about fashion — proving that style and responsibility not only can coexist , but thrive together.

To reset the way the world thinks about fashion — proving that style and responsibility not only can coexist , but thrive together.

OUR VALUE PROPOSITION

OUR VALUE PROPOSITION

OUR VALUE PROPOSITION

F5 blends streetwear energy with conscious design and community impact. Our pieces aren’t just clothes — they ’re statements of identity, comfort , and purpose.

Proposition F5 blends streetwear energy with conscious design and community impact. Our pieces aren’t just clothes — they ’re statements of identity, comfort , and purpose.

F5 blends streetwear energy with conscious design and community impact. Our pieces aren’t just clothes — they ’re statements of identity, comfort , and purpose.

Our Design PhilosophY

Our Design PhilosophY

BOLD. UNIQUE. CONSCIOUS.
BOLD. UNIQUE. CONSCIOUS.
BOLD. UNIQUE. CONSCIOUS.
BOLD. UNIQUE. CONSCIOUS.
BOLD. UNIQUE. CONSCIOUS.
BOLD. UNIQUE. CONSCIOUS.
BOLD. UNIQUE. CONSCIOUS.
BOLD. UNIQUE. CONSCIOUS.
BOLD. UNIQUE. CONSCIOUS.
BOLD. UNIQUE. CONSCIOUS.

At F5, clothing is more than fabric — it’s culture. Every collection is designed to be:

Fashion should make you feel good, look good, and do good.

At F5, clothing is more than fabric — it’s culture. Every collection is designed to be:

Fashion should make you feel good, look good, and do good.

At F5, clothing is more than fabric — it’s culture. Every collection is designed to be:

Fashion should make you feel good, look good, and do good.

BOLD

BOLD

BOLD

Street-driven, unapologetic,

and trend-aware

Street-driven, unapologetic,

and trend-aware

Street-driven, unapologetic,

and trend-aware

UNIQUE

UNIQUE

UNIQUE

Expressive, identity-building,

and original

Expressive, identity-building,

and original

Expressive, identity-building,

and original

CONSCIOUS

CONSCIOUS

CONSCIOUS

Sustainably made and

built to last

Sustainably made and

built to last

Sustainably made and

built to last

OUR AUDIENCE
OUR AUDIENCE
OUR AUDIENCE
OUR AUDIENCE
OUR AUDIENCE
OUR AUDIENCE
OUR AUDIENCE
OUR AUDIENCE
OUR AUDIENCE
OUR AUDIENCE
Firma

WHO WE CREATE FOR

WHO WE CREATE FOR

WHO WE CREATE FOR

F5 is made for Gen Z and Millennials who lead with purpose and live with style.

They live intentionally, think deeply, and care about more than trends. For them, fashion is identity — it’s about comfort, expression, and purpose. Wherever the day takes them, they want clothing that’s versatile, conscious, and made to last.

F5 is made for Gen Z and Millennials who lead with purpose and live with style.

They live intentionally, think deeply, and care about more than trends. For them, fashion is identity — it’s about comfort, expression, and purpose. Wherever the day takes them, they want clothing that’s versatile, conscious, and made to last.

F5 is made for Gen Z and Millennials who lead with purpose and live with style.

They live intentionally, think deeply, and care about more than trends. For them, fashion is identity — it’s about comfort, expression, and purpose. Wherever the day takes them, they want clothing that’s versatile, conscious, and made to last.

Firma

THE F5 WOMAN
Age: 19–35

Lifestyle: balanced, active,

social, wellness-focused

THE F5 MAN

Age: 19–35

Lifestyle: adventurous, active, tech trend savvy


THE F5 KID

Age: 3–12

Lifestyle: playful, curious, active, community-minded


TONE OF VOICE

TONE OF VOICE

Expressive. Modern. Purposeful.

At F5, our voice reflects who we are — sharp, relatable, and built to connect. We don’t just speak to our community, we speak like them.

On Tees → bold, witty one-liners that make a statement and carry meaning.

On Social → modern, snappy, and culture-aware. Short captions, trending language, always authentic.

Always → expressive and approachable, youthful but intentional — never corporate, never overdone.

Let’s Stay Connected

Email:

f5global@apparelgroup.com

copy address

coppied to clipboard

Stores:

Dubai Hills Mall, United Arab Emirates

Panorama Mall, Saudi Arabia

Let’s Stay Connected

Email:

f5global@apparelgroup.com

copy address

coppied to clipboard

Stores:

Dubai Hills Mall, United Arab Emirates
Panorama Mall, Saudi Arabia

Let’s Stay Connected

Email:

f5global@apparelgroup.com

copy address

coppied to clipboard

Stores:

Dubai Hills Mall, United Arab Emirates

Panorama Mall, Saudi Arabia